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Friend, I hope you know by now that being a florist isn’t just about making pretty bouquets. It’s so much more than that. As a beginner, you need to know how to keep flowers fresh, mix colors that really pop while handling clients, orders and pricing without losing your mind. So if you’re wondering: “Is floral design hard?”  I’m going to be honest with you : yes it can be tricky at first but once you learn the hands-on skills and let your creativity flow, I promise it’ll mak

One of the most common questions I hear from new florists is: “Where do I even get my flowers from?” And honestly, I get why it feels confusing. That’s why I decided to write about this topic. You’ve launched your business or graduated from floristry school, you’re ready to create magic with flowers….but you’re not quite sure where those flowers are supposed to come from ? I’ve worked with enough florists over the years to know that flower sourcing can feel overwhelming at fi

The floral industry is definitely one of those “charming” businesses that seem simple on the surface. We tend to think that it’s only about beautiful bouquets and colourful arrangements, in other words just “cute pretty things”. But behind those petals and ribbons lies a complex business model that blends creativity with careful financial management. Don’t underestimate the financial aspect as it involves multiple moving parts. So, how profitable are florists, really? Let’s e

The scene Michelle wanted a romantic yet minimalist website to let her clients book her through her site. The problem She was dreaming of...