Your business name should reflect your personality. People remember original and short brand names. Small business owners typically use 2 to 3 words for their business.
And it’s all because we’re living in a world where ads are everywhere. All brands want to be remembered and the best way to do so is to use a catchy (unforgettable) name.
Remember that detail if you’re tempted to use something too extravagant.
You probably know it by now, I’m using social media to market myself and I can tell you that I’m always amazed when I discover original and creative florist names. By the way, if you're new here. My name is Francia and I'm a Digital Marketer helping florists build and launch their website. I'm also sharing Floral Marketing Tips on this blog. Stay tuned for more tips and advices to grow your flower business.
Back to the topic!
If you need inspiration because you’re thinking of a rebrand or you’re in the early stages of your journey then here are the most commonly used words I’ve seen so far.
Table of contents
1)The core of your services
You don’t have to use any of these words but I can guarantee that probably 85% of florists incorporated at least one of them in their names.
flowers | florist | floristry | |
flourish | flourishing | fleur | bouquet |
bloom | blooming | blossom | blossoming |
seed | petal | stems | leaft |
2)The 2nd word could be your business model.
How are you operating? Are you a freelance florist or do you own a floral shop?
Again, this is not mandatory but it can clarify your customers’ expectations on how you’re running your business.
garden | farm | studio |
shop | boutique | designer |
wedding | events | design |
3) Describe the essence of your brand
What’s your aesthetic and how do you want to be perceived?
You can skip this one if you’re not into details and you couldn’t care less about targeting a specific type of customers.
wild | sweet | lovely |
soft | dreamy | darling |
ethereal | enchanting | enchanted |
vintage | silky | sun |
sunny | botanic | creative |
4)Use these complimentary words
Same thing as above, you can totally dismiss this section but I believe that your customers will connect more with you if they know what you’re standing for. Tell them more about your values.
art | style |
luxury | passion |
heart | love |
pearl | faith |
joy | fairy |
moon | scent |
charm | grow |
Still not impressed by this list?
a) Feel free to use your favorite flowers!
It looks like many florists love doing it. Is there any science behind it? I don’t know but it’s literally everywhere on my feed.
daisy | petunia | rose |
dahlia | posy | lilies |
camellia | iris | lavender |
orchid | lilac | carnation |
sunflower | violets | peony |
b) Pick your favorite color
There’s no limit! Play with the words till you find the perfect combination.
red | pink | blue |
green | peach | gold |
white | pastel | purple |
c)Add your favourite season
Some florists are using their favorite season. Give it a try.
Autumn - fall
Summer
Winter (I haven’t seen it much but go for it if you like it)
Spring
d)Include an animal
Caution: I’ve never seen anything with “horse” or “bear” or “snake” Please be mindful with your choice. But listen, if you really love horses or snakes then do it. Your customers will love you for being authentic.
bee
bird
butterfly
rabbit
fox
5)And we’re ending with the right prepositions:
with - by - in
If all of this seems overwhelming, you can make it simple by using your first name and/or your location.
Hope you found this guide helpful, feel free to share it with a fellow florist who might need it.
Examples:
Ethereal Designs by Emily
Pink Peonies NYC
Violets Wedding Studio
Red Luxury Flowers
Sweet Posy Floristry
After picking the right name for your floral business, you’re probably going to think about your logo. That’s why I released an article on how to choose your branding colors. Just like your name, you can’t be careless when it comes to your logo colors.
You’ll also probably wonder if you should be building a website in the beginning or not. And I’m here to tell you that having a website depends on your business goals.
Luckily for you, I’m a Web Designer building websites for florists so here’s my take on this: check out if you’re at a stage where you need a website first.
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