Short answer … You don't "need" a logo as a florist but having one can help you sell online. Give me 5 min to show you if you should consider getting a logo to sell flowers online or not. Branding is something that many small business owners struggle to understand. Yes branding includes your logo, the fonts you're using on your website and social media posts, it's the little icons in your Instagram Story Highlights but the reality is that branding is so much more than that. I
