The scene
Bri wanted a website to sell online without setting an online store. Keep reading if you’re also an independent florist who wants to receive orders on a site without investing thousands beforehand.
Are you looking for a Site Template for your floral business?
Have a look at my latest Floral Site Template here.
The problem
Like many local florists, she wasn’t fully ready to start an online floral shop so we went for a brochure site.
The goal was to:
Present her offer and services
Receive online orders and inquiries
Build trust with her customers
The setup
I sent her a questionnaire to see how I could help her. She gave me 1 website inspiration that I initially thought would be a bit challenging. That website contained lots of small floral details here and there and I’m used to design classic websites with plain backgrounds. But it ended up well because I had so much fun adding the floral graphics.
That questionnaire was followed with a Zoom Call and the work started after I got all the materials I needed.
The design process
My design process is pretty simple:
I’m getting inspiration from the sites mentioned in the questionnaire
And I build each page around the business’ branding and aesthetic
I’m tackling the desktop version first and I’m optimising for mobile afterwards. I’ve also performed a Keyword Research to help her write her content. And of course, the mandatory On-Page SEO was executed before delivering the site.
What I liked about the project
Hands down the colors! I’m a huge pink lover
The graphics: creating and animating them was really fun
The floral prints were also really cute
Project duration
3 weeks with Christmas break
The outcome
A feminine website ready to rank on Google after customising the domain name. The 3 goals were achieved through 3 main pages:
“Daily flowers” letting customers order online
“Wedding and Events” letting them ask for a quote
“Visit Us” inviting them to visit her shop
The review
✯✯✯✯✯
"Francia did an amazing job building my website! She’s incredibly talented and has a phenomenal eye for detail! I’d recommend her to all my floral friends looking to build their website! She is one of the reasons my start up business will flourish this year and I’m so grateful to have come across her!"
Loved the screenshots? Check out these Site Templates if you’re looking for pink templates for your flower business:
Pink Fantasy by Suzy (pink and red tones)
Candace Flowers (pink and orange palette)
You can also visit my store for a wide range of products.
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